Incumbent Democratic Governor Tony Evers won re-election to a second term by a margin of 3.4%, defeating Republican nominee Tim Michels.

As Lieutenant Governor Mandela Barnes ran for the U.S. Senate in the concurrent election, a new Democratic running mate, state assemblywoman Sara Rodriguez, was nominated in the partisan primary.

Evers's victory was labeled a slight upset, as he was initially elected back in 2018 by a meager 1.1%, despite 2018 being considered a much more favorable year for Democrats than 2022.

According to Ron Brownstein of CNN in 2023, Evers won independent voters by 6–7 percentage points, which contributed to Michels's defeat.

[1] Evers did substantially better than Mandela Barnes did against incumbent senator Ron Johnson in suburban areas of the state in this election as well as compared to his initial election in 2018, chiefly in the "WOW" counties of Waukesha, Ozaukee, and Washington that form a ring around the north and west of Milwaukee, performing in line with Biden's 2020 margins.