It offered regional traffic news, depending on which part of the country people were listening, as well as national headlines.
The information came from the National Traffic Control Centre, which has access to over 1,000 CCTV cameras and 3,750 road sensors, as well as information from the Highways Agency's seven regional control centres.
Traffic Radio was broadcast in six regional variants:[1] This was a list of those variants and the DAB multiplexes on which they broadcast: (London took the South and East version before subsequently switching to its own dedicated version operated with the assistance of Transport for London) The station closed at 15:00 on 31 August 2011 after the project was axed following the government spending review.
The Highways Agency advertised an opportunity to license the Traffic Radio brand and operate a similar service at no cost to the taxpayer.
Expressions of interest were received, but no company was prepared to take this forward.