Traffic Exchanges date back to the beginning of the web and were primarily used by organizations to share sites between employees.
When interesting websites were hard to find a traffic exchange for an organization new to the web proved an invaluable tool.
In an effort to build communities the concept of rating pages was replaced with rewarding members for viewing.
Traffic Exchange programs offer both the Auto and Manual Surf options with a timing of 3 to 60 seconds.
People's main reason behind joining a Traffic Exchange program is to promote products and services to like-minded marketers.
If a website or blog has a high bounce rate then it will be considered that people are not interested in the content.
A higher bounce rate generally harms SEO performance, so using a traffic exchange comes with risks as well.