Trafficlink

Trafficlink, now called INRIX, is the former name of the British company specialising in providing real-time traffic information.

Clients include the BBC, ITN, ITV, Sky News and Transport Direct.

As a direct competitor to the then market-dominant AA Roadwatch, the company negotiated a number of contracts with local commercial radio stations in its early days, and benefited heavily from an agreement to supply all BBC local radio stations with travel data in 1998.

In 2001, Metro Networks was rebranded as Trafficlink and, a year later, was co-awarded an enlarged BBC contract, which saw the company supplying data to the corporation's national stations, with the Serco group.

[1] From 1 June 2020, all INRIX-voiced bulletins for BBC local radio stations were dropped resulting in a number of redundancies and office closures.