The research concluded that humiliating and demeaning characterisations of trans people in the media play a significant role in encouraging societal prejudice and abuse towards the community.

In March 2011, UK broadcaster Channel 4 became the inaugural signatory of TMW's memorandum of understanding (MoU),[9] a document which calls for better media representation of trans people.

[10] In May 2011, Women in Journalism became a signatory, acknowledging the killing of eminent human rights lawyer and trans woman Sonia Burgess, and its subsequent prejudicial media coverage, as stimulus to do so.

The chair of Trans Media Watch, Jennie Kermode responded by affirming that the purpose of the memorandum is to provide a balanced and accurate coverage, and was not to discourage honest or challenging portrayals of transgender people.

The complaint was a response to disparaging remarks made by journalist Rod Liddle at the expense of Emily Brothers, a transgender politician who was standing for election as a member of parliament for the Sutton and Cheam constituency.