Booking engines allow easy access for consumers and travel professionals; the systems enable individuals to make reservations and compare prices.
These online agencies help users plan and book trips and provide comparisons of hotels, flights, vacation packages, prices and more, all in one place.
eWOM, meaning electronic word of mouth, has become a big influence in consumer’s attitudes and actions, resulting in different choices of products and planning aspects.
Social media posts allow users to gather general information, free of marketing bias.
The continuing evolution of information technology and the widespread public use of the Internet has created a number of conditions that have been both beneficial and detrimental to the modern travel agency.