[1] It originated in 2017, when Hopper, an online flight marketplace, realized that the Tuesday after Thanksgiving was profitable for consumers to book flights.
[3] In 2017, Hopper, an online flight marketplace, created Travel Tuesday after realizing that in the post-Thanksgiving shopping period, the Tuesday after Thanksgiving was the most profitable time for consumers to book flights.
[2] Since then, major airline providers such as Orbitz, Travelocity, and CheapTickets have recognized the holiday.
[4] However, outside the United States, the holiday is rarely celebrated.
[3] In 2018, Hopper stated that for them, the day offered the highest airfare sales in 2017, also noting that compared to Cyber Monday and Black Friday, fares were somewhat cheaper.