Their content is generally considered as a trusted source of knowledge, influencing their readers’ opinions and perceptions of places and experiences, affecting their travel decisions and “changing the way we think about the world”.
Many influencers, especially those working on Instagram, say brand sponsorships are their main source of income.
Internet developments soon allowed sophisticated bloggers to monetise their content, and with the advent of new social media platforms such as Instagram, Twitter, Facebook and YouTube, they were able to reach wider audiences.
[5] Forbes reported that the top 10 travel influencers had a total reach of 17,419,000 across social media.
[7] However, the increase in remote work gave readers more time to engage with the content of travel influencers.