It has featured celebrities such as Emily Ratajkowski, Lydia Hearst and The Fat Jewish, and photographers including Tony Duran, Mark Seliger and Bob Carlos Clarke.

describes itself as "a limited edition, fine art print & digital publication available only by subscription & sold at news-stands, book stores & worldwide.

[3][4][5] Adam Tschorn of the Los Angeles Times noted that his "copilot" felt that the magazine's nude photography was "virtually indistinguishable" from Playboy's despite the "fine arts quarterly" billing.

He states that he had become irritated with shooting restrictions such as "three quarters of one side of a boob... You can only show one inch down from the bum crack..." and with uncooperative subjects being pressured by their publicists to participate in the photoshoots.

[2][7] Thus, he says, he created his own magazine with what Daily Beast described as "female full-frontal nudity, luxe-y aesthetic, and [an] underpinning of fashion-world credibility" that has gotten "influential tastemakers and industry icons" to take notice.

[8] As of 2012, he publishes the magazine independently[2] out of editorial offices on La Brea Avenue in Los Angeles,[9] with a staff of three people.

[11][13] Issue 1 of the magazine, which had no advertisements, debuted with a cover photo of models Irene Lambers and Cassy Gerasimova photographed by Tony Duran that was described by Business Wire as "edgy, scintillating and elegant".

[3] She states that her appearance on the March 2012 issue 3 cover is what brought her two unsolicited high-profile music video modeling roles (Robin Thicke, T.I., and Pharrell Williams' "Blurred Lines" and Maroon 5's "Love Somebody").

magazine black-and-white cover and convinced director Diane Martel to cast her in the "Blurred Lines" music video.

[2] As of 2014, Duran, Mark Seliger, Ben Watts, Josh Ryan and Bob Carlos Clarke are among the photographers who have been featured.

began offering multiple covers,[25] and issue eleven featured The Fat Jewish as one of the designs,[26] along with Ireland Baldwin and Sarah McDaniel inside.

Their business relationship quickly soured, and for multiple years, Shaw attempted to buy them out of the company before threatening to sue them.

[28] Vice Chancellor of the court Nathan A. Cook analogised the suit for damages as like hitting a hockey puck, stating "sometimes you miss even when shooting at an open net.