Joshua Ostrovsky[1] (born February 18, 1982), known professionally as The Fat Jewish, is an American entrepreneur, social media influencer, author and plus size model.
[2][3] Ostrovsky is a co-founder of Swish Beverages,[5] which launched White Girl Rosé in 2015,[6] followed by the Babe family of sparkling canned wines.
[7] In June 2019, it was announced that Anheuser-Busch InBev had acquired Swish Beverages, marking the brewer's largest wine investment to date.
[2][9] The account went viral in 2013 after Ostrovsky posted a video parodying SoulCycle, in which he led a spin class for homeless people on Citi Bikes parked on the street.
[2][12] In 2014 The New York Times wrote that "he has parlayed a profane sense of humor that mocks the tropes of social-media culture and the hipsters who propagate them; an apparent affection for pot, pets and grandparents; and his own slovenly, outlandish physical appearance… into a huge web following.
[14][15] Ostrovsky has been hired to do product placement in his social media posts by companies including Burger King, Virgin Mobile, Apple, Budweiser, Weight Watchers, and Stella Artois.
[14] He has also played supporting roles in several films, including the teen comedy Status Update, starring Ross Lynch and Olivia Holt.
[11] While at SUNY Albany, Ostrovsky was a member of the hip hop trio Team Facelift, where he first started going by the name Fat Jew.
[31] In 2018, Ostrovsky hosted a radio show called Major Behavior on Diplo's Revolution, an electronic music channel on SiriusXM.