Besides the domestic market and that of Serbia, Nikšićko beer and other variants have significant popularity in Croatia, Slovenia, Albania and Bosnia and Herzegovina.
Brewing industry in Montenegro traces its roots to 1896, when Vuko Krivokapić built Onogošt brewery in Nikšić.
The construction of the brewery in the newly established Principality of Montenegro was endorsed and supported by Prince Nicholas.
After the liberation from the Axis powers, the brewery was nationalized, thoroughly reconstructed and expanded from 1946 to 1956, and quickly became one of the most recognizable Montenegrin brands.
[2][3] In mid-October 2009, private equity fund CVC Capital Partners bought all of Anheuser–Busch InBev's holdings in Central Europe for €2.23 billion.
In addition to domestic brand, the majority of bars serve the usual foreign fare of Heineken, Bavaria, Carlsberg, Tuborg, etc.