Trend (stylized in all lowercase) is an Austrian weekly business magazine headquartered in Vienna.
Trend was established in Vienna in 1969 by Oscar Bronner,[1][2][3] being the first independent business magazine in Austria.
[5] It targets senior executives, entrepreneurs, and decision-makers,[5] as well as Austria's intelligentsia.
[4] They are among the pioneers of investigative journalism in the country[4] and publishes a list of Best Workplaces in Austria.
[8] In December 2015, Trend merged with its sister magazine, Format.