The video purported Trent to be a real character, who was found by filmmakers at Punchbowl railway station and offered $20 in order to be interviewed on camera.

Trent's antics and language gained notoriety, enabling the video to become a viral sensation.

The interview, which makes frequent use of jump cuts, then begins with Trent talking about various topics including his birth, recreational drug use, Punchbowl, his 'best mate' Kev, how "so many birds" are after him[1] and his mother who is a sex worker.

[4] These responses have been credited as an example of a "de facto viral marketing campaign", generating additional attention for the original video.

[2][4] In September 2008 The Australian reported the video was the work of Anthony MacFarlane, a filmmaker and director of a production company whose clients included the Liberal Party and Qantas.

Macfarlane insisted the character was real, stating he spotted Trent when he and friends were "out and about in Punchbowl".