[4] In 2005, German students Nicolas Lecloux, Marco Knauf and Inga Koster came into contact with smoothies during a semester abroad in Aberdeen, Scotland.

[5] The three students then started a research project at the Hochschule Bonn-Rhein-Sieg University of Applied Sciences on the production and distribution of smoothies on the German market.

[6] After developing the first smoothie recipes, the three founders entered into a cooperation with Streker Natursaft GmbH from Aspach in Baden-Württemberg for the production and filling of the bottles.

[6] An entrepreneur from Bonn became aware of them after they won second place in a competition with a business plan that they developed as part of their diploma thesis.

Through contributions from the entrepreneur, an additional investor, and a KfW loan, Koster, Knauf and Lecloux secured a total start-up capital of €250,000.

[1] The founders Marco Knauf, Inga Koster and Nicolas Lecloux are serving as managing directors of True Fruits.

The Edeka retail chain returned those bottles which featured the right-wing populist AfD, which was widely discussed in Germany.