True Religion Brand Jeans is an American clothing company established in 2002 by Jeff Lubell and fashion designer Kym Gold and is based in Vernon, California.

True Religion products are also sold at major department stores, including Von Maur, Nordstrom, Bloomingdales, Saks Fifth Avenue.

[4] In November 2019, the company's former president[5] Michael Buckley was appointed CEO, returning to aid in recovery from bankruptcy.

[8] The stock had fallen 40% in 2012 up to October 9, 2012, due to a poor pre-Christmas sales in 2011, and concern that a shrinking number of shoppers were willing to purchase True Religion's high-priced jeans.

[11] In April 2020, the design company again filed for bankruptcy,[12] closing 37 locations, resulting in a total of 49 stores remaining.