Trulioo is a Canadian-based company that provides electronic identity and address verification of both individuals and businesses.

It began as a service to Facebook in 2012, and as of 2014 includes verification for Google and LinkedIn.

Both previously worked together on three startups in the consumer credit industry, with Ufford as CEO and Jorge as COO of Pharos Global Strategies.

[14] They also held similar positions with iQuiri.com and NCB Data, both of which were sold to FreeCreditReport.com and Experian respectively.

[16] On January 31, 2023, Trulioo launched its global identity platform[17] for individual and business verification.