A trunk show is an event in which vendors present merchandise directly to store personnel or customers at a retail location or another venue such as a hotel room.
Typically, clients view the merchandise, place orders, and then wait for the vendor to manufacture and deliver the goods.
Trunk shows may be open to the general public and advertised in the mass media or may be confined to special customers or those on a mailing list.
Trunk shows are particularly popular from January to May in the bridal industry because the bride can view more designer's collections than in store.
Retailers add behind-the-scenes footage and customers make online purchases, usually pre-season and at full price.