Initially Morin followed his father into the law, but he was seduced into a career switch by the lure of the new and rapidly expanding automobile industry then growing up around the Paris hub.
[1] He gained experience in the automobile sector, working successively for Vinot & Deguingand, Decauville and Cornilleau & Sainte-Beuve.
[2] In 1913 he returned to western France and established the Garage Moderne, an automobile repair business, at Thouars, some 7 kilometers (4 miles) from the village where he had been born.
[1] The first of them was a "Torpedo" bodied car with an 8HP 1,726cc engine: it was registered on 15 January 1914 and sold by Morin to a local lawyer, who would have been one of his father's business rivals.
[2] However, located in a small country town the manufacturer was isolated from the synergistic networks of expertise and suppliers available to automakers in the Paris hub, and Morin found himself out-competed.