[9] In November 2015, Tunnock's made a donation of £250,000 to an appeal for an independent lifeboat station at St Abbs.

[14] In an April 2012 interview with The Herald, Managing Director Boyd Tunnock described himself as "Nationalist British" on the question of Scottish independence.

[15][16] In the 2014 Commonwealth Games opening ceremony in Glasgow, dancers dressed as Tunnock's teacakes danced around the main performers near the start of the Scottish-themed show.

"[13] [18] In July 2017 Tunnock's announced it would be branding their wafer creams sold in Japan, as "Made in Great Britain".

[20][21] The product consists of a small round shortbread biscuit covered with a dome of Italian meringue, a whipped egg white concoction similar to marshmallow,[2] although somewhat lighter in texture.

[24][25] In 2022, Tunnock's were the pitch sponsor at Uddingston Rugby Club, turning their padded posts into wrapped Caramel Wafer bars.

A Snowball is similar to the Tea Cake, with the addition of grated coconut to the exterior of a soft chocolate shell but with no biscuit base.

[2] In 2013, Tunnocks's entered into an agreement with Tesco to sell a range of branded items produced by Glasgow-based promotional materials firm Orb.