Turtle Wax

As of 2017, Turtle Wax primarily serves the retail consumer market; the company's primary product lines include cleaning and polishing products for cars including glass, painted surfaces, uncoated metals, leather, wheels, tires, and more.

The line reflects the brand's more technology-forward, premium offerings, with ingredients such as ceramic and graphene additives.

In 2023, Turtle Wax partnered with tattoo and street artist Mister Cartoon to create a new line of products, The Art of Car Care.

The line features original hand-drawn labels from Cartoon and unique packaging, as well as products aimed at lowrider owners.

Additionally, the company operates full-service car wash facilities in the Chicago Metropolitan area.