Twisties

Twisties are a type of cheese curl corn-based snack food product, available mainly in Australia and other Oceanian countries.

While originally an Australian-owned company, Smith's was acquired in August 1998 by Frito-Lay, which in turn is owned by American multi-national PepsiCo.

In Malaysia, Twisties is a product of Mondelēz International, after having been a part of Danone and later, Kraft Foods previously.

In the early 1950s, Melbourne businessman Isador Magid imported a rotary head extruder from the United States[3] which initially did not work.

After bringing out a technical expert from the US as well as receiving valuable advice from the CSIRO, Magid started producing Twisties.

[15] In 2014, a trio of hikers lost overnight in Lerderderg State Park were sustained by half a bag of Twisties.

[16] After the snack was finished, bushwalker Kirrilee Ord turned the Twisties packet inside out and attempted to use the reflective side to signal rescue helicopters.

[21] The Twisties mixture is made by heating, shearing and pressurising corn, semolina, rice grits and water in a rotary head or random extruder, also known as the 'Twisties Press'.

Lillian Darrell, a previously unknown actor, played the role of an old woman knitting a Twisties jumper straight from a sheep.

Currently, Twisties relies heavily on limited edition flavours to keep hype on a profitable level.

[31] The commercial received a record number of 680 complaints alleging that it was "...demonic and harmful to children," but it was noted that many were in similar handwriting.

[32] In 1992, Natalie Imbruglia acted in the role of a waitress in a Twisties ad shot at Taronga Zoo.

The commercial featured a teenage boy being abducted by female space aliens, as they were interested in his packet of Twisties.

[45] Twisties in New Zealand are drastically different from the Australian variety in terms of both packet design, marketing and the shape of the cheese curl itself.

The packet features a penguin mascot about to throw a cheese curl as if it were a ball, and has a completely different slogan as compared to its Australian counterpart: it being "It's a straight world without Twisties!"

Twisties are also sold on the European market with the name 'Fonzies',[46] inspiring its name from the character Arthur Fonzarelli (nicknamed 'Fonzie') from the popular television sitcom Happy Days.

Smith's Twisties snacks
Smith's Twisties packet and some cheese-flavoured twisties (with centimetre ruler)
A packet of Fonzies