It was criticized by a CNET reviewer for giving readers "a phony formula where you just paint by the numbers" to attempt to ensnare Twitter followers as customers.

[1] The News-Gazette's Margo L. Dill said the book is best suited for Internet marketers who want people to view a website or to sell merchandise.

[1] Mike Werling of Entrepreneur described Twitter Power as "Joel Comm's ode to the haiku of blogging".

[4] Linda L. Richards wrote in January Magazine that Twitter Power was a "blazingly lucid book" that is "well thought out, friendly and entirely easy to follow".

[5] Mint columnist Sidin Vadukut extolled the book for being "free of jargon and effective" and that Comm "writes with a jocular simplicity that makes you want to play along".