After the release of his third studio album, Wolf (2013), Okonma began to separate himself from his horrorcore productions, turning to more accessible sounds incorporating fusions of jazz, soul and R&B.

In 2015, Tyler released his fourth studio album, Cherry Bomb, which featured guest appearance from artists such as Lil Wayne and Kanye West.

Aside from his musical productions, Okonma became a significant figure in fashion with his clothing ventures Golf Wang and Le Fleur, and for his collaborations with major brands such as Lacoste, Converse and Louis Vuitton.

Okonma is also the founder of the Camp Flog Gnaw Carnival music festival, which has been held annually since 2012, and which featured appearances by Kanye West, Drake, Kendrick Lamar, Lana Del Rey, and Billie Eilish, among others.

[10] Tyler Gregory Okonma[11] was born on March 6, 1991, in Hawthorne, California,[12] the son of a Nigerian father with Igbo ancestry, whom he never met,[13] and an American mother of mixed African-American and white Canadian descent.

[30] Okonma's thematic content in these first two solo projects led fans and publications alike to categorize him in the horrorcore scene, although he vehemently rejected his connection with it.

[31][non-primary source needed] In early 2011, Okonma was gaining the interest of a number of figures in the music industry, including Steve Rifkind, Jimmy Iovine, Rick Ross and Jay-Z.

[34] Okonma and fellow Odd Future member Hodgy Beats made their television debut on February 16, 2011, when they performed "Sandwitches" on Late Night with Jimmy Fallon.

[39] The first single from the album was released on February 14, 2013, titled "Domo23" along with the music video which features cameos from Domo Genesis, Earl Sweatshirt, Jasper Dolphin and Taco Bennett.

It featured guest appearances by Frank Ocean, Mike G, Domo Genesis, Earl Sweatshirt, Left Brain, Hodgy Beats, Pharrell, Casey Veggies and Erykah Badu.

[44] Okonma announced via his Twitter account that the album would feature Charlie Wilson, Chaz Bundick and Black Lips member Cole Alexander.

[51][52] The album was supported by a world tour through North America, Europe and Asia, beginning at Coachella Festival on April 11, 2015, and ending in Tokyo, Japan in September 2015.

[53] Okonma cancelled the Australian leg of his Cherry Bomb World Tour following a campaign by the grassroots organization Collective Shout to bar him from returning to Australia due to their opinion that his music promotes and glorifies violence against women.

[54] On August 26, 2015, Okonma revealed that he had been banned from visiting the United Kingdom for three to five years, which forced him to cancel a string of tour dates supporting the Cherry Bomb album, including the Reading and Leeds Festivals.

[56][57] Okonma later claimed that he felt he had been treated "like a terrorist" and implied that the ban was racially motivated, stating that "they did not like the fact that their children were idolizing a black man".

[59] On June 29, 2017, Okonma released the song "Who Dat Boy" featuring ASAP Rocky on a new YouTube channel, following many promotional countdown posts on his social media accounts.

"[105] The "nihilistic" and dark aesthetic of his early work was heavily criticized in online music communities for including lyrics in which he talked about rape and murder.

As the de facto leader of Odd Future during the early 2010s, the group quickly gained notable attention from the media and the Internet, comparing them to the Wu-Tang Clan for their rebellious attitude and refusal to fall within industry standards.

[108] The group's "DIY" approach made a strong impact on hip-hop, releasing music and content whenever they wanted through unconventional platforms such as YouTube, Tumblr or Myspace, influencing artists to take an alternative path in building their careers.

From the release of his third studio album Wolf, critics noticed a musical change in Okonma's productions, venturing into more accessible and melodic sounds through fusions of jazz, R&B and soul, including collaborations with artists from those genres such as Erykah Badu, Charlie Wilson or Frank Ocean.

However, his next release, Cherry Bomb, had a mixed reception from fans and critics for its experimental production, in which Okonma decided to "create only songs" without any connection between them, with a more "aggressive" and "noisy" aesthetic.

[115] The Medium would write in an analysis that "(Cherry Bomb) is the album that signaled this change and would pave the way for his follow-up's Flower Boy and IGOR to build upon, in terms of Tyler's style of production and lyricism."

Okonma's fifth album, Flower Boy, "marked the beginning of a new era — a complete departure from the wildly offensive lyrics and dark themes that defined his previous works".

[118] In addition to music, Okonma also establish himself in the fashion industry with Golf Le Fleur, a high-end luxury line described to "embody the globe-trotting mise en scène of his 2021 album Call Me If You Get Lost".

"[133] Igor follows what many interpreted to be a romantic relationship between Okonma and a closeted bisexual man,[135][136][137] while the song "Wilshire" on Call Me If You Get Lost has the lyric "I could fuck a trillion bitches every country I done been in/Men or women, it don't matter, if I seen 'em, then I had 'em".

[146] Lyrics on the album Flower Boy led to speculation that Okonma was coming out as gay; the tracks in question were "Foreword", "Garden Shed", and "I Ain't Got Time!

[150] On March 15, 2014, Okonma was arrested in Austin, Texas, for inciting a riot after telling fans to push past security guards at his South by Southwest performance.

[152] On August 26, 2015, Okonma revealed that he had been banned from visiting the United Kingdom for three to five years, which forced him to cancel tour dates supporting the Cherry Bomb album, including the Reading and Leeds Festivals.

On August 6, 2021, Okonma spoke about the DJ Khaled controversy on Hot 97, stating that he enjoyed "just watching a man die inside because the weirdo is winning".

[167] Rolling Stone reported in a November 7, 2023 feature story about DJ Khaled that he had expressed interest in collaborating with Tyler, the Creator, and that he asserted they now have a good rapport.