[3] Chase had a long running dispute with Tesco over stocking his potatoes, and so refused to sell them any supplies of Tyrrells.

[4] He said that his previous farming business had collapsed when "the large supermarkets, led by Tesco, began sourcing produce from overseas to push down costs.

[5] In 2015, Tyrrells acquired Yarra Valley Snack Foods, based in Melbourne, Australia, where it now manufactures products for the Australian market.

[7][8] In August 2016, US-based Amplify Snacks, maker of Skinny Pop popcorn, bought Tyrrells from Investcorp for £300 million.

[2][10][11] In 2010, Perry Haydn Taylor of the agency Big Fish Design began work on branding and marketing Tyrrells, creating the "quintessentially English" identity of the product.