[1] Tour stops were typically held on public water in metropolitan areas designed to draw large crowds and were televised on cable networks such as ESPN.
[2] The next year, management of the tour was taken over by Rich Schultz, who had previously worked on promoting bass fishing events and saw water skiing as a marketable sport with an opportunity to reach a wider audience.
[6] World Sports & Marketing, the organizing arm of the tour, secured Café de Colombia and Sea-Doo as the major sponsors of water skiing and wakeboarding respectively.
Pro Tour, were combined with international events, such as the Moomba Masters, to form the Café de Colombia Water Ski World Cup.
An organization headed by Jennifer Leachman and Sherri Slone,[7] Women Of Waterskiing (WOW), established a rival tour of female only tournaments in 1997.
The WOW Tour found success on Fox Sports packaged as the 30 minute TV show Curves, showcasing tournament highlights and behind the scenes footage of the athletes.
The International Waterski & Wakeboard Federation (IWWF) created an elite ranking list in 2003 that assigned points based on professional victories.