[1] The first Coors brewery location in Golden, Colorado is the largest single brewing facility operating in the world.

[6][7][8] While California and Texas were part of the 11-state distribution area, Washington and Montana were not added until 1976[6][9] (Oregon did not approve sales in grocery stores until 1985).

[10][11][12][13] This gave it mystique and made it a novelty, particularly on the East Coast,[14][15] and visitors returning from the western states often brought back a case.

[2][14] Coors currently operates the largest aluminum can producing plant in the world, known as the Rocky Mountain Metal Container (RMMC), in Golden.

[citation needed] In the mid-1970s, Coors invented the litter-free push tab can,[14][18] in place of the ring pull-tab.

[citation needed] In April 1977, the brewery workers union at Coors, representing 1,472 employees, went on strike.

[26] One tactic employed by the unions was a push for states to pass laws banning the sale of unpasteurized canned and bottled beer.

To maintain production, Coors expanded its sales area from the 18 western states to which it had marketed for years to nationwide distribution.

[32] Mexican Americans charged Coors with discriminatory hiring practices following the passage of the Civil Rights Act.

[33] A federal lawsuit in 1975 by the Equal Employment Opportunity Commission[34] ended in a settlement with Coors agreeing not to discriminate against blacks, Hispanics, and women.

[36] From the late 1970s, Coors agreed not to discriminate against homosexuals; the first major brewery in the United States to make such a commitment.

[38] In May 1995, Coors became the 21st publicly traded corporation in the United States to extend employee benefits to same-sex partners.

[citation needed] In 2014, Coors (as MillerCoors) entered a contract with FX Networks, the producer of TV shows such as It's Always Sunny in Philadelphia.