[1] UMAX was formerly a maker of Apple Macintosh clones, using the SuperMac brand name outside of Europe.

After Steve Jobs returned to Apple as the new CEO, he revoked all of the clone producers' licenses to produce Mac clones except for UMAX,[2] due to their sub-US$1,000 low-end offerings, a market in which Apple was not strong, and UMAX's stated desire to expand the Macintosh platform's presence in East Asian markets.

[4] In 1995, UMAX was the leading Taiwanese scanner maker, with a market share of 13% second worldwide behind Hewlett-Packard (HP).

[8] In some markets with high price-sensitivity like India for example, UMAX continued to have a slight lead on HP throughout 1999–2000 with the two companies claiming 44% and 40%, respectively, of the scanner sales in this country; 85% of which were for products costing less than 10,000 Rs.

It is capable of recording video clips, functioning as a webcam and can even be used to listen to music encoded in MP3 format.