UNICEF Tap Project

This campaign involved restaurants, dining patrons, students, and volunteers along with corporate, community, celebrity, and government supporters.

In tandem, UNICEF Tap Project volunteers support their efforts by conducting local fundraising events and activities.

[2] The UNICEF Tap Project was created in 2007 by a New York City based advertising/communications agency called Droga5 and launched on May, 2001 – World Water Day.

The first Tap Project that took place in New York City had the support of thousands of patrons at over three hundred restaurants, which helped to raise about $100,000 in funds.

Money raised through the Tap Project has helped children, to have access to clean water, in countries like Belize, Guatemala, the Central African Republic, Ivory Coast, Haiti, Iraq, Togo and Vietnam.

This campaign incorporated the use of his fragrance "Acqua di Giò" for men, through which he raised awareness and funds towards the Tap Project.

[7] eBay joined the UNICEF's efforts towards providing clean and safe water to children around the world through the Tap Project in 2009.

[8] The UNICEF Tap Project also relies on the promotional help of different providers like MediaVest USA, American Express, Zagat Survey, OpenTable, SeamlessWeb and Yelp, Inc.

Some of the celebrities participating in this project were Selena Gomez, Taylor Swift, Robin Williams, Dwight Howard, Rihanna and Adrian Grenier.