[1] The organisation's global reach allows it to share knowledge across borders, while its local presence – over 85 per cent of UNICEF staff work in developing countries – means it can deliver assistance where it is needed most.

[2] UNICEF believes that every child should have clean water, food, health care, education, and a safe environment in which to grow up.

The organisation upholds the UN Convention on the Rights of the Child and works to hold the international community responsible for their promises to children.

UNICEF UK raises funds for these programmes through donations, the sale of cards and gifts, partnerships with companies and special events.

Ambassadors help the organisation reach a wider audience, enabling it to highlight work undertaken to improve the lives of the most vulnerable children around the world.

They dedicate time and energy in a variety of ways: visiting projects in the field and emergency situations, speaking to the media about what they have seen, or lobbying and raising money.

UNICEF UK ambassadors and high-profile supporters include Michael Sheen, David Beckham, Martin Bell, Orlando Bloom, Charley Boorman, Millie Bobby Brown, Sir Alex Ferguson, Ralph Fiennes, Ryan Giggs, Ewan McGregor, Jemima Khan, Sir Roger Moore, James Nesbitt, Vanessa Redgrave, Tom Hiddleston, Rita Ora, Olivia Colman[8] and Robbie Williams.

Companies that currently have a corporate partnership with UNICEF UK include 2021 Rugby League World Cup,[10][11] Barclays, easyJet, Marks & Spencer, IKEA, Manchester United, EE, Pampers and Vodafone.

[13] Since 1949, UNICEF has continued to sell cards and gifts in order to raise money for children living in poverty around the world.

UNICEF is required to promote the effective implementation of the Convention and to encourage international cooperation for the benefit of children.

UNICEF also supplies educational materials, mobilises teachers, registers children, prepares school facilities and develops curricula in countries affected by conflict and other emergencies.