He assigned fellow researchers in P&G's Exploratory Division in Miami Valley, Ohio to look into making a better disposable diaper.

[citation needed] In 1982, P&G developed elasticized single and double gussets around the leg and waist areas to aid in fitting and in containing urine or stool which had not been absorbed.

[5] In 2018 the company launched its newest diaper line called Pampers Pure[6] which was designed without chlorine bleaching, fragrance, lotion, parabens, natural rubber latex and 26 allergens identified by the European Union.

Pampers announced that the goal was to give parents an option for an affordable natural diaper brand.

[8] In March 2010, Pampers announced a change to their popular Cruisers and Swaddlers diapers (Active Fit and New Baby respectively in Europe) with the addition of the new Dry-Max technology.

Procter & Gamble claim that pediatric experts have reviewed the Pampers with DryMax safety data and have seen no correlation between the reported rash and diaper.

Television commercials appear during soap operas co-produced by Procter and Gamble, such as Bold and the Beautiful & Young and the Restless, and during the airing of parenting shows.