Users can conveniently compare prices across various sectors of energy, personal finance, insurance, and communications uSwitch.com was founded by Lord Milford Haven in September 2000 with an initial £4 million investment to take advantage of the UK's deregulated gas and electricity markets.

The purchase added a second freestanding interactive media business to its portfolio alongside leading US product price comparison site, Shopzilla.

Forward3D is the group's 3D search agency (formerly known as TrafficBroker) and Forward Innovations is the consumer division that focuses on price comparison and switching, including brands such as InvisibleHand and Omio.

In August 2013, LDC backed an MBO of uSwitch, the private equity firm acquired a significant stake in the business with forwarding Internet Group retaining a substantial minority holding.

uSwitch.com was the first comparison website to achieve the Plain English Campaign’s Internet Crystal Mark [7] It also hosts guides advising the public on how to save money and releases research covering technology, the energy market, and financial developments.

[citation needed] Major partners include Yahoo, AOL, Orange, Virgin Media, People's Champion and Johnston Press.