[4] Broadly, the content of the channel focused on Bollywood news and music.

The channel was primarily targeted at urban Indian youth.

The channel launched on Sky in the UK and Ireland on 11 June 2012.

[6] However the channel struggled to attract viewers in the region and was shut down on 23 December 2012.

[8] This channel was rebranded as Bindass Play, launched by The Walt Disney Company (India) on 1 October 2014.