It focused on the social and economic marginalisation of citizens in Pakistani rural society alongside highlighting deeply rooted issues such as child sexual abuse, gender discrimination and violence against women.

Rashida (nicknamed as Sheedaan) along with her husband Maajid, daughter Meera and son Ejaz are local musicians who earn through singing and entertaining people at weddings, because of which they are discriminated and criticised in the society, being termed as Marasi.

Simultaneously, in the urban city of Lahore, resides a group of four students, Maleeha, Haris, Arsh and Farwa who want to pursue a music career.

On their wedding, Majid passes away which makes Imtiaz closer to Sheedaan's family resulting in his negative sexual desires for Meera.

Milli and her mother Muneera (who runs an NGO) visit the village for a wedding where she sees Meera tearfully singing and recording her music.

Udaari was developed by Hum TV's senior producer Momina Duraid of MD Productions, the channel hired the award-winning director Mohammed Ehteshamuddin to direct the series.

[2][47] It was Ishtiaq's first screenplay without a novel release, she has previously worked thrice with Momina, when she wrote mega-hit drama serials in Pakistan television history Humsafar,[48] Mata-e-Jaan Hai Tu,[49] and Diyar-e-Dil.

[50] Song composition is done by Sahir Ali Bagga and Sohail Haider while background music is given by Mohsin AllahDitta who chose singers like Bushra Ansari, Hadiqa Kiani and Farhan Saeed for singing.

Producer, writer and Director mutually chose the cast which includes Bushra Ansari, Samiya Mumtaz, Ahsan Khan, Urwa Hocane, Farhan Saeed and Hina Altaf Khan and Areesha Ahsan to play the leading roles of Sheedhan, Sajida, Imtiaz, Meera, Arsh and Zebo.

Urwa Hocane and Farhan Saeed marked their second appearance together as a couple being previously acted in Ary Digital's Mere Ajnaabi.

[56][57] Udaari was Samiya Mumtaz's second collaboration with Momina Duraid and Mohammed Ehteshamuddin, she previously acted in drama-serial Sadqay Tumhare[54][58] after which she was finalised to portray the role of Sajida.

It is definitely the most difficult character to portray on-screen, further sommecfting on his role Khan states Such abuse leaves the child traumatised forever.

[62] Production also chose Behroze Sabzwari, Laila Zuberi, Maryam Fatima, Rehan Sheikh, Haris Waheed and Aqeel Abbas for the supporting roles of Khalid, Muneera, Farwa, Majid, Illyas and Balay respectively.

[64] All the music and songs of Udaari were composed by musician Sahir Ali Bagga and Sohail Haider with Mubarak and Zahid being the sound engineer.

[65][66] It marks the return of Hadiqa Kiani to Hum TV, since she performed for the channel's hit drama series Zindagi Gulzar Hai's title song.

Furthermore, Roshaneh Zafar from Kashf Foundation reflected on common rape cases in Kasur city which led them to produce a screenplay for awarenesses against child-sexual abuse.

Bushra Ansari shared her role which is that of a woman who is extremely confident but unrefined, and embodies the real culture of Pakistan's rural areas.

[72] The title song of Udaari was composed by musician Sahir Ali Bagga and Sohail Haider, the lyrics were penned down by Imran Raza.

[65][66] It marks the return of Hadiqa Kiani to Hum TV, since she performed for the channel's hit drama series Zindagi Gulzar Hai's title song.

With its release, it was initially decided to premiere on 9 April 2016, and air every Saturday night with higher reception, replacing Gul-e-Rana which had maintained the slot with a high viewership for the channel.

[82] Imtiaz's character was also internationally recognised, earning critical acclaim from Indian artists Reena Roy and Alka Yagnik.

[82] Writing for Dawn News, Sadaf Haider moderately reviewed the series praising its parody if culture saying, Udaari reads like a brightly colored map of Pakistani society today.

[84] However, Sheeba Khan of Dawn praised the series script and characters saying, ..Udaari, gave an astounding opening this week with its larger than life first episode.

[59] Dawn News's article Sadaf Haider praised the Twenty first episode of Udaari with series giving its message, Haider praised the character of Zebo and Arsh stating, "Most significant of all, instead of lecturing Zebo to do the right thing, Arsh becomes a true hero by empowering her and showing her a way to take control of her life.

"[88] While talking to local media about, Urwa Hocane portraying the role of Meera discussed the importance of the drama and social taboos like child abuse and rape.

"[89] In addition to critical reviews Imtiaz's character received wide media attention and has been a subject of popularity since the beginning, commenting in his role Ahsan Khan stated that "Even while reading the script, I could not digest these scenes.

[90] Moreover, Khan decided to donate 20% of his fee from the serial to the victims of the heinous crime, he also began working with an NGO to make his contributions more substantial and concrete.

Apart from sexual abuse, Awan also commented on other societal issues such as politician's negative support and bribing police which plays a major role in societies.

Further more Awan commented on the final episode of Udaari where she praised the roles of Zebo, Sajida, Imtiaz, Arsh, Muneera, Meera and Sheedan.

On 10 May 2016, 'Pakistan Electronic Media Regulatory Authority' (PEMRA) issued a notice against Udaari calming that it had inappropriate content for Television audiences.