She debuted on March 22, 2019, and has grown popular in her native Okinawa, collaborating with local government agencies to promote tourism in the prefecture.

[2] The given name Ui is derived from the Japanese words uiuishii (初々しい) and kawaii (可愛い), meaning "innocent" and "cute", respectively.

[3] Ui Nema's live streams and videos focus on aspects of Ryukyuan culture, such as local cuisine and tourist attractions.

[11] Okinawa's prefectural police appointed Ui Nema as a public relations officer on January 29, 2025.

[12] Okinawa police chief Tanaka Mami responded in kind, saying: "With Ms. Nema's cooperation, I think a wide range of age groups will listen to what we have to say.