Ulf Mark Schneider

[2] Schneider was group finance director for Gehe UK plc, a pharmaceutical wholesale and retail distributor, in Coventry, England.

Schneider held several senior executive positions starting in 1989 with Gehe's majority shareholder, Franz Haniel & Cie., a diversified German industrial company.

[8] He divested U.S. confections and ice cream businesses in a multibillion-dollar deals[9][10] and led acquisitions of Atrium Innovations,[11] Blue Bottle Coffee (majority stake),[12] Sweet Earth Foods, Chameleon Cold-Brew,[13] Tails.com,[14] Freshly,[15] and the Starbucks retail brand.

Schneider took the company out of stagnant product categories like bottled water and expanded into growing markets like supplements and plant proteins.

[16] According to Financial Times, Schneider also led "some of the sector’s more ambitious environmental targets," such as a $2 billion effort to improve the recyclability of Nestlé's product packaging.