Its rapid expansion was catalyzed by businessman Bert Smart, who saw a specialist Fast Tune-Up store in Hawaii while travelling home from the United States.

[5] Under Sean Buckley, Ultra Tune Australia Pty Ltd was created and over the next 22 years he developed his own business model – which included the acquisition of competing brands such as Car Care Clinic (1999) and Auto Masters sites in New South Wales and Queensland during the early 2000s.

Early advertising – which included the "Dancing Car" in 2001 and later "Dam Girls," "Top Cop," and the "Paper Bag Guy" were light and feel good.

More recently, though, Ultra Tune has upped the ante and evolved in a different direction to increase awareness of the brand, products, and services, producing a series of controversial television advertisements.

[18] In the Unexpected Situations series the girls find themselves in a range of outrageous and unlikely circumstances with their motor vehicle only to be assisted by Ultra Tune to overcome their predicaments.

The television campaign created significant controversy for the company with one women's group calling the commercials "sexist and demeaning" and requesting the immediate banning of the advertisements.

Filming commenced in Melbourne, Australia whilst Charlie Sheen was on tour in the country and also stars Parnia Porsche, Tyana Hansen, Imogen Lovell and Laura Lydall.

[42] In November 2019 Pamela Anderson was seen filming for the advert on a beach on the Gold Coast of Australia, alongside Warwick Capper, Laura Lydall, Tyana Hansen and Parnia Porsche.

[43] Ultra Tune has been heavily involved in the sponsorship of combat sports throughout Australia supporting events throughout the year such as Peter Maniatis Events, K-1 Oceania and A-1 World Combat Cup (Tarik Solak), Kings of Kombat (Hisham Hanna), McSweeney's Fight Factory (James McSweeney) and Big Time Boxing (Brian Amatruda).