Supercheap Auto is an Australian automotive parts and accessories retailer.

Supercheap Auto was founded by Reg and Hazel Rowe in 1972 as a mail-order business.

The couple sold imported battery chargers and other automotive accessories from their home.

[citation needed] From 2005 to 2020, Supercheap Auto held sponsorship naming rights for the Bathurst 1000.

[6][7] After the Supercars title and Bathurst race sponsorship went to Repco in 2021, Supercheap became an associate sponsor of Triple Eight Race Engineering as well as naming rights sponsor for entries in the 2021 and 2022 Bathurst 1000.