Three men and three women were chosen from the audience by the show's publicist, Adele Wesley, to become the contestants competing for the $25 prize money.
Sponsored by George Washington Coffee, the half-hour program premiered September 26, 1936, and ran until December 16, 1939, airing on Saturday evenings at 7:30pm.
The following year it was sponsored by Lever Brothers (Spry), as it moved to Tuesdays (and later Wednesdays at 8pm) on CBS, where it was heard from June 18 to October 2, 1940, as a summer replacement show for Big Town.
It returned to the Blue Network for a run from October 8, 1940, to July 8, 1941, still sponsored by Lever Brothers but hosted by Bill Slater.
This one-time event was seen July 1, 1941, preceding Truth or Consequences that evening as first commercial TV game show telecast.