In those days, crackers were packaged, shipped, and stored in, and sold directly from, large cracker barrels, where they were exposed to air and went stale relatively quickly.

Uneeda biscuits were lighter, flakier, and stayed crisper longer due to their packaging.

[3] The boy in the raincoat signified the way the packaging kept moisture out of the product by using interfolded wax paper and cardboard.

[2] In 1902, a factory was built in Shreveport, Louisiana to manufacture Uneeda.

At the time, it was the tallest privately owned building in the city.