[4] The BBC organised a public selection process to determine its entry for the Eurovision Song Contest 1998.

The Great British Song Contest was organised for the third time, following the same format used the previous year: after a public submission process, eight songs were selected to compete in a semi-final broadcast on BBC Radio 2, where listeners would choose four entries via televoting to progress to a final on BBC One.

A second round of public voting during the televised broadcast would determine the winning song that would represent the UK at Eurovision.

[10][11] A free promotional CD featuring extracts of the four finalists was also released and made available in high street record shops, while the four finalists and the previous year's winning act Katrina Leskanich performed live at London's G-A-Y nightclub on 14 March 1998.

[14] Other segments of the broadcast included behind-the-scenes footage featuring Ulrika Jonsson at Birmingham's National Indoor Arena, the venue for the then-upcoming Eurovision Song Contest, an interview with Leskanich hosted by Jonsson and clips during the end credits of previous UK winning Eurovision performances.

[14] Ahead of the contest, Imaani made several appearances on UK television programmes to promote her entry to the British public.

was released in the formats of both CD and cassette on 9 March 1998, featuring an additional ballad mix of the song.

[24][25] Following confirmation of the 25-country participant list, the running order for the contest was decided by a draw held on 13 November 1997; the UK was assigned position 16, following Romania and preceding Cyprus.

[30][31] The result gave the UK its 15th second-place finish in its competitive history, which remains a contest record as of 2022.