As a member of the "Big Four", the United Kingdom automatically qualified to compete in the final of the Eurovision Song Contest.

Performing in position 12, the United Kingdom placed 25th (last) out of the 25 participating countries with 10 points, making it the third time the nation had placed last in the history of the competition.

[2] BBC has traditionally organised a national final featuring a competition among several artists and songs to choose the British entry for Eurovision.

The shortlist was then presented to a professional panel including producer and songwriter Pete Waterman, who was announced on 29 January 2010 to have been selected to compose the 2010 British Eurovision song together with his Stock Aitken Waterman partner Mike Stock, that ultimately selected six finalists to compete in the national final following a second audition.

The panel consisted of Jade Ewen, Pete Waterman and Bruno Tonioli (choreographer, dancer and television personality).

In the second round, the three remaining artists performed their versions of the British song "That Sounds Good to Me" and a public televote selected Josh Dubovie as the winner.

[15][16] Following the national final, the co-composer of "That Sounds Good to Me", Mike Stock, stated that the song would be remixed in order to be more suited for Josh Dubovie.

In addition to his international appearances, on 2 May, Josh Dubovie performed during the UKEurovision Preview Party, which was held at the La Scala venue in London, United Kingdom and hosted by Nicki French and Paddy O'Connell.

[23] According to Eurovision rules, all nations with the exceptions of the host country and the "Big Four" (France, Germany, Spain and the United Kingdom) are required to compete in one of two semi-finals, and qualify in order to participate in the final; the top ten countries from each semi-final progress to the final.

Dubovie began the performance by emerging from one of the light boxes in black and white effects, joined by two male dancers and three female backing vocalists.

This jury was asked to judge each contestant based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.