It does this by providing reliable up-to-date information about the work of the organization and its subsidiary bodies to journalists, government officials, civil society representatives, students, educators and researchers.

These events help stimulate interest in United Nations activities and programs by the American public, as well as promote awareness of and action upon, important political, social, cultural, humanitarian or human rights issues championed by the organization.

Finally, it puts pressure on the world's governments to protect the rights of all their citizens equally and in line with international law.

It was launched in September 2016 and was welcomed unanimously by all 193 United Nations Member States, who committed to implementing the campaign in the New York Declaration for Refugees and Migrants.

[3][5][6] Started in 2006 just prior to the World Humanitarian Summit in Istanbul, Turkey, the "Impossible Choices" campaign is run by the United Nations and aims to rally people and governments to take action against human loss and suffering.

It hopes to raise awareness of homophobic and transphobic violence and discrimination, and promote greater respect for the rights of LGBTQ+ people everywhere.