Unitel Santa Cruz is the Unitel owned-and-operated station for the city of Santa Cruz de la Sierra.

[2][3] The station had small facilities, but had the ambitions to overcome limitations in the human resources and broadcasting sectors.

[3] Teleoriente consolidated its position as a local television station when, in 1991, it affiliated with Red ATB, enabling its programs to be seen in seven of the nine departments of Bolivia.

[3] In September 1997, the rift caused the station to generate a new network, Unitel, the new channel was officially launched via satellite and shortly thereafter it obtained national coverage.

[3] The station digitized its equipment in April 2007, alongside Unitel La Paz.