Cruceña de Televisión (Channel 13) was established on February 2, 1984[2] and launched on April 1, 1984, owned by Ivo Kuljis, who had previously founded the first private television production company in Bolivia, PROTEL, in 1979, and did experimental test broadcasts in the early 80s without falling under the legislation of the time.

Broadcasting hours and signal reach were limited, yet it became the first private television station in the city.

[3] Its programming at launch time consisted largely of educational and cultural feature films.

[5] Journalist Jorge Arias left in 1996 and founded the first UHF channel in the city, Megavisión.

[3] The station bought a 10 kilowatt Harris Platinum transmitter in March 2006, marking the start of its digitization program.