Several Canadian phone companies joined the rally, Newfoundland Telephone Co. Ltd, BC Tel, AGT Inc and New Brunswick Telephone Co. Ltd. allowed residential customers to make free five-minute long-distance calls to Quebec from 9 a.m. to 5 p.m. Canadian transportation corporations and companies, such as Via Rail, Canadian Airlines, Air Canada and Coach Canada, in addition to multiple travel agencies and hotel operators throughout the country, offered massive discounts on travel to Montreal for the weekend to participate.
[5] Aurèle Gervais, communications director for the Liberal Party of Canada, as well as the students' association at Ottawa's Algonquin College, were charged after the referendum for illegally hiring buses to bring supporters to Montreal for the rally, part of a larger accusation by some supporters of Quebec sovereignty that much of the spending on the rally was illegal because it was not authorized by the "No" Committee or entered in its expenditure report.
[6] Environment Minister Sergio Marchi told reporters "Mr. Gervais, on behalf of the Liberal Party of Canada, should wear [the charges against him] like a badge of honour," and "I think it's a crock and they should stop nickelling and diming Canadians' sense of patriotism to death.
[8] Robin Philpot, co-author of the book Les secrets d'Option Canada, said that Brian Tobin, chief organizer for the rally, told him that various Canadian corporations had helped to fund the initiative.
[9] Two days prior to the rally, Canadian Airlines had announced its "Unity fare: up to 90% discounts for people who want to purchase tickets from anywhere in Canada.