Universal Store Holdings Limited is an Australian fashion retail company.

It stocks products from brands such as Herschel, Wrangler, Converse, Abrand and Kiss Chacey.

It also sells its own private label brands which include Perfect Stranger, Luck & Trouble, Common Need and Token.

[7] The company started as a vintage motorcycle import business but the popularity of their first T-shirt collection led them to shift to fashion.

[9] In 2020, the company expanded to Japan with a store in Tokyo and in 2021 the brand was made available through stockists in the United States.