The University of San Pedro Sula USAP (Universidad de San Pedro Sula, better known as "La U Privada" [The Private College]) in the city of San Pedro Sula, Honduras, was founded in 1977 by the initiative of the Sociedad Promotora Educativa, S.A. de C.V and authorized by a governmental executive order on August 21, 1978.

Promoters of this first initiative in private higher education in Honduras was a group of persons representing the business, professional, and cultural sectors of San Pedro Sula, led by Mr. Jorge Emilio Jaar, father of Ricardo Jaar, current Executive President of the university.

[1] In the university's first year there were only a dozen professors throughout the disciplines.

[2] In 2007 Universidad de San Pedro Sula together with Fundacion Educar, commenced the development of an educational media project to benefit the entire community in Central America, as well as the television and broadcasting industry in the region.

[citation needed] The Campus is located on the north-west part of the city of San Pedro Sula, Cortés.