Known for her unique fashion sense and social media presence, Javed began her career with roles in soap operas and rose to fame in 2021 after appearing on Voot's reality show Bigg Boss OTT 1.

[17] According to Vice, Javed "shot to fame in India" following her appearances on Bigg Boss OTT, where she achieved popular recognition for her unique fashion sense.

[20] In 2023, it was reported by various media outlets that Urfi was detained in Dubai, United Arab Emirates for filming while wearing provocative clothing in a public area, which is against the law in the UAE.

[23][24] Javed gained public recognition for her fashion sense during her time as a contestant on Bigg Boss OTT, where she wore a dress made out of a garbage bag.

[25] In December 2022, Javed received the distinction of becoming one of the most searched Asians on Google, ahead of Bollywood celebrities including Janhvi Kapoor, Sara Ali Khan, and Disha Patani.

[18] In a tweet, Bharatiya Janata Party (BJP) politician Chitra Wagh accused Javed of "indulging in nudity publicly on the streets of Mumbai".

[27] Javed filed a complaint against Wagh, alleging that politician was engaging in "threatening and criminal intimidation to harm the actor in the public domain.