Urb was a monthly American magazine devoted to electronic music, hip hop and urban lifestyle and culture.

The artists to be featured are selected by URB's editorial staff and are rated by the site's visitors.

[1] Roker cited a significant "shift in consumption and media habits worldwide, especially in the magazine market" in the preceding 18 months as a factor in the decision to put the print edition on hiatus.

This new version of Urb.com boasts over 10,000 posts, capturing the entire online archives of Urb.com throughout the years, along with many of the newest web 2.0 features like share tools, RSS feeds, Flickr integration, YouTube and Vimeo Video embeds, audio podcasts, and content in three main categories—music, style and culture.

The site also publishes a monthly podcast which features artist interviews and exclusive music tracks.