[‡ 3] In 2003, he cofounded Beacon Hill Academy, a non-profit school in Nuwara Eliya, Sri Lanka, where he had previously worked as a teacher.

[3][4][5] When he moved to Vancouver in 2009, he uploaded around 100 educational charts online covering various topics which earned him money through Google AdSense advertisements on his website.

[3] Baker has a PhD in education,[6] with his dissertation titled "Psychological type and atheism: why some people are more likely than others to give up God.

[citation needed] The storefront of the company is located at Commercial Drive, Vancouver, where physical posters and books by UsefulCharts are sold.

[7] Charts designed by the company which have received media attention include: Books released under the UsefulCharts name include: Biblical scholar Jacob L. Wright commented on Twitter in 2024 that Baker was "an extraordinary pedagogue" while sharing a video by UsefulCharts on the Twelve Tribes of Israel.